Top casino DrückGlück to sponsor two hit German TV shows
Online casino to sponsor hit shows Celebrity Big Brother and Global Gladiators as part of €35 million marketing drive
21 August, 2018 – DrückGlück, the biggest converting online casino brand in Germany, has unlocked its marketing war chest to sponsor two of the country’s most popular television shows, Celebrity Big Brother and Global Gladiators.
The Schleswig Holstein licensed casino brand, which is powered by the popular SkillOnNet platform, is a major TV advertiser in Germany and will ramp up spend this autumn to strengthen its market-leading position via its €35 million offline budget.
The adverts will be broadcast on channel Sat 1 and Pro 7 respectively and in the prime-time 8:15pm slot.
DrückGlück is the largest converting online casino in Germany offering 1,250+ slots from major suppliers such as Merkur, Play’n GO and Microgaming, as well as localised payment options and gold-star customer support.
Michael Golembo at DrückGlück, said: “We are one of the largest offline advertisers in Germany with TV, city buses and live shows to engage with our players. The deals to sponsor Celebrity Big Brother and Global Gladiators will help strengthen our position as the undisputed market leader and our target to make DrückGlück a household name.
“Both shows boast millions of viewers each week. We believe there is tremendous affinity between these audiences and the player demographic that is attracted to DrückGlück. We expect to see a significant uptick in new player sign-ups once the ads are broadcast.”
The news comes shortly after DrückGlück announced it had signed a deal to become the official sponsor of German 2. Bundesliga team Holstein Kiel with LED board advertising, cam carpets and team bus branding.